Channels define communication groups, such as Mail, Phone, or Email. Each Channel represents a pool of constituents who prefer a specific communication method. Channels are independent of Segmentations, allowing them to be reused across multiple campaigns.
Inclusions and Exclusions
Channels are defined by Inclusions and Exclusions, which are lists of constituents that determine who belongs to the Channel.
Inclusions add constituents to the Channel.
Exclusions remove constituents from the Channel, even if they are included elsewhere.
In short, Inclusions determine who is added, while Exclusions ensure specific constituents are left out.
Calculations
When a Channel is created or updated, AmpliPhi calculates which constituents belong to it.
If your datasource changes (for example, if constituent lists are updated), you can manually refresh the Channel. From the Channels page, click Recalculate to update its membership.
Channel Duplication
Use the Duplicate option in the Channel’s dropdown menu to create a copy. The new channel will be created with “Copy” appended to its label.
How Channels are used in Campaigns
Within a Campaign, Channels work alongside Segmentations to determine how each constituent should be contacted (for example, by Mail, Phone, or Email).
Because Channels are independent of Segmentations, the same Channels can be reused across multiple Campaigns.
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