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Introduction

Jean-Christophe Faul avatar
Written by Jean-Christophe Faul
Updated this week

What is AmpliPhi?

AmpliPhi (pronounced /ˈampləˌfī/, like amplify) is a SaaS platform for building segmentations and launching campaigns using data from your Customer relationship management (CRM) system. Our goal is to give simple and impactful tools — so you can focus on the end result.


How Does It Work?

First of, AmpliPhi is built on four core concepts: Datasources, Channels, Segmentations and Campaigns.

Datasources helps us connect and fetch data from your CRM. Channels helps you define how you want to communicate (Mail, Phone or Email). Segmentations help you divide your targeted audiences from broad to very specific. And lastly, by combining a Segmentation, Channels and Datasources, you get to build a campaign.

After building a campaign, all you need is to configure it, push your configuration to your CRM and Voilà!


What's Next?

If you're new here, we suggest that you check out our Quick Setup Guide. This will explain how to get setup to help you build your first campaign.

If you want to know more about our core concepts, we suggest you check out our Core Concepts section. This section contain detailed information about each one of our concept and what you can do with each one of them.

And if you feel adventurous, check out our Advanced Features section and learn how to be even more efficient!


Got More Questions?

Send a message to our support team.

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